Websites are essential for business growth, personal branding, creative activities, and more. As their importance grows, 'web builders' that allow ordinary consumers to easily and quickly create and manage websites without coding knowledge are becoming increasingly popular. With the increased use of mobile devices, mobile web builders are also gaining popularity compared to desktop web builders.

In today's article, we will take a detailed look at two major mobile web builders that are gaining popularity: Wix and Litly.

Differences between mobile web builders and general web builders

Mobile-optimized websites built with mobile web builders are designed to be easy to use with finger touches on the screen, load quickly, and have simple menus that allow users to quickly find the information they need. On the other hand, general web builders are sites built for users of web browsers on desktops and laptops, providing more diverse and elaborate animations. However, since not all web building elements are mobile-friendly, you have to create a simplified site specifically for mobile devices, which can be inconvenient.

Mobile web builders

Let's take a quick look at Wix and Litly

- Wix: A web builder that can be used for site building regardless of industry or business size

First, Wix is a website creation platform that can be used in a variety of ways, regardless of industry or business size. Its key feature is its ease of use, as it allows you to build sites using a drag-and-drop format. Starting at $10 per month, Wix provides a variety of price options, supports integration with various global apps, and offers a variety of templates for site building. However, there may be design limitations for fonts other than English, and its interface is somewhat outdated compared to other web builders, which can be inconvenient or complicated for users unfamiliar with web builders.

- Litly: Profile link, mobile web builder, creator monetization platform

On the other hand, Litly has established itself as a mobile web builder specifically for creators who are active on SNS. From profile link functionality to the 'Sales Block' feature, which allows you to sell a variety of items such as physical goods, illustrations, and e-books. Litly is used by many creators for profit generation thanks to its low sales commission. In addition, Litly offers a variety of marketing tools such as multi-brand page management capabilities that allow you to operate multiple pages with one account, functionality for receiving business inquiries, and customer database collection.

Wix and Litly,

Detailed features and characteristics of the two mobile web builders

- Wix: Wix is a general website builder suitable for all sizes of businesses

- Litly: A mobile web builder suitable for creators or small businesses that focus on SNS marketing and personal branding

1) Website and page creation aspects

Wix allows users to easily create websites through drag-and-drop functionality and various templates. It can be used to build websites for various purposes, from personal blogs to online stores. Litly focuses on creating profile link pages mainly for SNS users or creators. It offers specific features such as multi-page management and event sharing, making it appealing to freelancers and individual business owners.

2) Design and user interface

Wix offers high freedom to create unique sites, while Litly focuses on implementing sites in a unified format through components such as images, link connections, text, and videos within limited templates.

3) Marketing and revenue generation features

Both Wix and Litly offer various features for marketing and revenue generation such as SEO and integrated social media exposure. However, Litly offers various marketing features such as email marketing, alarm talk delivery, and notifying subscribers of new posts, providing localized features for Korean users.

4) Pricing and plans

Both Wix and Litly can be started for free, but Wix has a significant number of limitations and is not suitable for operating business websites for free. If you want to start a business website, you can start at $10 USD per month, with various options to choose from depending on your needs. Litly allows you to use over 80% of the paid plan features with the free plan, and you can use paid features starting at 4,900 won per month if you are more focused on branding.

4) Business size

Wix provides versatility for businesses of all sizes, from individuals to small and large businesses, to create and manage websites. It is suitable for users who focus on SNS creators, small businesses, and personal branding, and is especially useful for SNS marketing and personal sales activities.

Just know the advantages?

We need to know the disadvantages too

We can't just know the advantages, can we? We need to know the disadvantages too, because only then can we have a complete comparison.

- Wix's disadvantages

Wix boasts a wide range of features and freedom, but it's not perfect. For example, once you build a website, you can't change the template. This means that if you want to redesign your website, you have to start over. And the cost can be a bit expensive, especially if you want to build an e-commerce store, you have to subscribe to a plan with a high price policy.

- Litly's disadvantages

Litly focuses primarily on profile link pages or simple website creation, so it's limited if you want to create a wider range of websites like Wix. In terms of design, Litly provides easy-to-use templates, but it doesn't offer as many customization options or design choices as Wix.

Key features of Wix and Litly

Wix's distinctive feature is that you can place elements such as text and buttons anywhere you want in a drag-and-drop format. It's like building blocks, so it's easy to do. Also, you can easily create a website that matches your brand concept through various attractive templates.

Key features of Wix

- Beginner-friendly usability

- Over 800 ready-to-build website templates

- Extensive functionality and scalability through integration with a global app market

- CMS bulletin board functionality for building e-commerce and blogs

On the other hand, Litly focuses more on specialized features. Specifically, it is a tool suitable for creators who are active on SNS, allowing them to sell physical goods or digital content. The 'Sales Block' feature with its low commission is a key feature. Simple templates and template switching features allow anyone to easily create web pages, and it provides excellent features for its price. It even supports product sales features in the free plan.

Litly key features

- Structured templates and freely changeable templates

- Product and service sales features available even in the free plan

- Low product sales commission

- Feature provision tailored to the specific needs of users

- Use of profile links from social media channels

Litly allows you to easily create a website with the necessary information by simply using image blocks, text blocks, link blocks, etc., without having to worry about website planning or design through a web builder.

Choose a mobile web builder based on your business size and after-sales management

When considering site building through mobile web builders such as Wix and Litly, you need to think carefully about what your business is trying to do and which web builder will help you achieve your goals.

Compare the wide range of features and design flexibility provided by Wix with the simplicity and specialized features of Litly, and choose the web builder that best meets your needs. Wix has a lot of features and freedom, allowing you to create almost any design you can think of.Litly is an essential mobile web builder for those who want to quickly build a website with only the essential features for website construction without separate site planning .