There are many cases where people struggle with content or layout design when starting to plan a website. This task, which needs to be planned separately for desktop, tablet, and mobile environments, can be particularly difficult for small businesses or freelancers who handle everything alone. These days, many people are using web builders to simplify this process.

Web builders offer user-friendly convenience, but they are not perfect in the responsive design area. If you don't have any coding knowledge, you need to create separate mobile, PC, and tablet screens during the initial design and subsequent editing process. This task may seem trivial, but it is time-consuming and cumbersome. Today's article will explore how to create an optimal mobile responsive single website with a single environment, rather than the traditional approach of creating unique website versions for desktop, tablet, and mobile.

No More Separate Screen Planning
for Responsive Websites

It's been a long time since we've planned and developed sites to suit various device environments. Especially if you're running a small business, you don't have to go through this complicated process anymore. For small businesses, accurate and concise information delivery is more important than fancy design.

Responsive web design has long been a priority for businesses and business operating users who want to communicate with users through a variety of devices. However, the traditional approach of meticulously planning and designing screens for each device requires time and effort, and involves complex tasks that require a lot of manpower. These tasks have been simplified through web builder platforms, but most web builder platforms still require time to update content separately for each device, and layouts need to be redesigned, so it takes just as much time.

If you use a web builder that is optimized for mobile environments rather than the traditional desktop-based web builders, you can create a unified web experience that seamlessly adapts to various devices. Using a single-type website ensures that content, branding, and user interface remain consistent across desktop, tablet, and mobile devices, eliminating the need to maintain separate layouts and design variations.

Features of a Mobile-Only Website Builder

Integration with Various SNS Channels

A unified website optimized for mobile screens can be freely used by integrating with various SNS channels. Optimized for mobile environments rather than PC-based screens, it is highly usable on Instagram and various mobile-based SNS. This is useful for businesses and individual freelancers who need to communicate with customers through SNS.

Increased Time and Resource Efficiency through Simplified Content Management

When updating content on the site, you don't have to update the format every time to fit each device environment. You can reduce time-consuming repetitive tasks such as editing images and updating content every day for each environment, and all tasks such as adding new posts, products, or services can be performed on a single page, reducing the reluctance to post new content.

Desktop vs. Mobile Screen-Based Web Builders
Things to Consider When Choosing

Mobile-based web builders have various features and are easy to use, but it is important to consider the following factors before choosing a site builder.

Characteristics of Target Customers

If your target audience mainly uses desktops, you should consider a desktop-only website, not a mobile-environment-based website. For example, if you provide professional business services, you need to build a website centered around desktop users.

You can build a sub-website optimized for mobile environments through social media rather than a website. This allows you to communicate more closely with your customers. Relatively heavy business websites can make it difficult to communicate with customers in a friendly manner.

Content Type

If you need complex graphics or data visualizations, it is recommended to use a desktop web builder. However, if simple text and images are the main focus and the content is concise, it can be visually more appealing on mobile screens, so choose a suitable web builder for each content type.

Behavioral Data Analysis of Users by Device

It can be difficult to track mobile environment traffic data for sites built with desktop-only web builders. It is possible to embed and track detailed codes based on desktop pages, but mobile is more simplified, so you may miss some detailed data. However, mobile web builders provide the same page for both desktop and mobile, so you can get data from both devices without missing anything, which allows you to understand user behavior and optimize your website.

Responding to New Mobile Devices

Mobile devices are constantly being updated. Tablets and smartphones are not the only ones being released, but all devices with Internet access are being released with different screen ratios. Sites created with desktop-only web builders may be more difficult to adapt to new mobile devices, and may require additional work and updates. Building a site through a mobile web builder provides a flexible page layout that adapts to mobile and desktop environments in preparation for the future, eliminating the need to perform additional screen layout work.

Explore Website Examples
Focused on Mobile Environments

Sub-websites used by businesses

Mobile-based websites are effectively used on various social media platforms. In particular, businesses that own desktop-based sites may have compatibility issues on mobile or may not be able to effectively show the content they want to show. Through this, businesses communicate with customers through mobile-optimized sites to showcase brand-related campaigns and key product features on each social channel.

Freelance Product/Talent Sales and Introduction Sites

Freelancers may find it cumbersome to build and constantly update a separate website. It can be tight just for the time invested in the project. Mobile-only websites reduce the management needs of freelancers and at the same time enable the creation of attractive sites.

Through mobile website builders, freelancers can not only build simple sites, but also monetize through product and talent sales, receive sponsorship from fans, and receive business inquiries freely. You can expose and use essential features for your side projects and product/service sales operations directly on the site without any coding or integration procedures.

Easily Build Mobile-Optimized Sites
with Littly

What is the Littly web builder platform?

Littlyis a website builder that allows you to easily gather and display all channels related to your business and brand in one place. Websites created with Littly are optimized for mobile, so the same screen is displayed on both PC and mobile, eliminating the need for separate device-specific screen planning. It is a web builder platform that allows you to easily create a website for various purposes, such as simple promotion, product sales, and SNS profile links.

In Conclusion

In the ever-evolving digital environment, having a mobile-optimized website is no longer an option but a necessity. Search engines like Google are also continuously updating with a mobile-centric approach. If you are preparing a mobile-optimized website, try using Littly. Effective design tools, templates, and a user-friendly interface make creating a mobile-optimized website easier than ever. You can sign up now and start creating your site.