5 Social Marketing Strategies to Capture Gen Z in 2024

Does Gen Z's consumption differ from that of previous generations?

Understanding Gen Z's characteristics and consumption patterns is crucial for effectively developing social marketing strategies. Gen Z, often described as a generation with economic autonomy and a preference for experience-based consumption over product practicality, typically encompasses individuals born between the late 1990s and the mid-2020s. They value the various experiences associated with purchasing goods.

Gen Z highly values diversity and social responsibility, showing a keen interest in environmental issues and the values and stories behind brands and companies. They actively create content through social media, driven by firsthand experiences, and express their unique identities. The prominent use of Reels on platforms like Instagram is a manifestation of these Gen Z traits. Keeping these characteristics in mind, let's explore which social marketing strategies can captivate Gen Z in 2024.

1. They Prefer Visual Content Over Text

Gen Z is highly responsive to visual content. They consider various factors, including the brand's unique image and services, in addition to the product itself, when making purchase decisions. As visual content-focused social channels continue to proliferate, capturing Gen Z's attention by providing optimized content for each social and web platform remains a crucial strategy.

Instead of creating separate landing pages or layouts to showcase your content, leverage durumis' visual features (images, videos, galleries) to effectively present your brand value. There's no need for platform-specific content adjustments. With the same look across all devices, profile links and micro webpagesyou can stimulate Gen Z's visual sensibilities and enhance brand familiarity.

2. Active Social Media and Online Community Participation

It's also crucial to note that Gen Z enjoys self-promotion through social media and is comfortable connecting with others in online communities through interaction. They are open to joining communities with diverse themes and naturally find making friends through online communication, a phenomenon that has become increasingly commonplace compared to the past.

The reduced aversion to acquiring information through interest-based online communities and social media translates into an increase in opportunities for direct marketing by targeting specific segments of the audience interested in products. The growing trend of major corporations hosting experience-focused sales events in a flagship store format is a direct result of this phenomenon.

Businesses must adapt to Gen Z's proactive involvement in online communities by moving beyond the traditional approach of managing pre-established social channels and exploring innovative strategies.

To promote a company's various communities, blogs, and other channels, actively utilizeprofile links displayed on social media profiles like Instagram and TikTok.

Users visiting your social channels can participate in online communities dedicated to specific topics and share useful information. durumis is a platform ideally suited for Gen Z's interactive and communicative nature, fostering their freedom of expression and encouraging participation in various online groups through social media.

3. Personalized Content Curation is Essential! But What if Staffing and Costs are a Burden?

Providing personalized content, such as customized content, has become a crucial aspect across all generations, not just Gen Z. Personalized content curation involves analyzing the interests and behavioral data of specific user groups to offer valuable information that resonates with them. This fosters positive brand perception among users.

However, AI-powered personalized content curation based on clicks and traffic can be financially challenging for smaller businesses, making it difficult to implement in practice. In such cases, instead of immediately focusing on delivering fully individualized content for each person, starting with platform-specific personalized content can be a more accessible approach for anyone to implement social media channel personalization marketing strategies.

durumis' profile links and micro pages offer a consistent UI across all platforms, eliminating the need for responsive page development.

durumis helps businesses deliver better tailored content by reflecting real-time changes in user behavior. It allows companies to convey more brand value to consumers on platforms like Instagram and TikTok, simplifying content creation by eliminating the need for platform-specific adjustments. Get started with durumis for free and effectively engage with your users.

4. Active Utilization of Diverse and Inclusive Content

Gen Z responds positively to company content that emphasizes diversity and inclusion. Their heightened awareness of social issues such as the environment, human rights, and inequality leads them to favor businesses that engage with and contribute to resolving these issues. They understand their purchasing power and thus favor socially responsible businesses that align with their values and beliefs.

To captivate Gen Z, it's essential to incorporate content that explores various cultures, individuals, and social issues. For example, sharing success stories of diverse individuals from different countries, highlighting diverse cultural aspects, and presenting various perspectives on social issues can create the impression that your brand is concerned about social issues.

durumis helps businesses effectively demonstrate their interest in various cultures and projects, as well as their concern for social issues, through a single page. You can display related information from a single URL becauseit can be displayed from a single page.By using durumis, businesses can easily convey detailed information about each topic while also emphasizing the social values that Gen Z deems important.

5. Growing Interest in Corporate Social Responsibility

Gen Z is increasingly interested in corporate social responsibility. With heightened awareness of social issues like environmental protection, human rights, and inequality, they favor companies that actively participate in and contribute to resolving these issues. Furthermore, they recognize their ability to influence corporations through their consumption choices and hold a positive view of businesses that demonstrate social responsibility aligning with their values and beliefs.

Due to the prevalence of social media, corporate actions spread quickly. Therefore, companies must prioritize building strong bonds with consumers by actively engaging with them, incorporating feedback, and delivering content that emphasizes diversity and inclusion.

It's challenging to comprehensively showcase a company's social initiatives on social media channels. However, durumis makes it easy to share press releases, company news, socially responsible projects, diversity initiatives, donation campaigns, etc., providing quicker access to corporate news and effectively conveying a company's social value, fostering a positive image.

A company's and brand's dedication to social value always leaves a positive impression on Gen Z. Use durumis to swiftly communicate the latest updates on a company's social involvement and enhance brand awareness among users.

Strengthen Communication with Gen Z Through durumis

Have you thoroughly reviewed the social media utilization strategies for captivating Gen Z in 2024? All of these strategies can be implemented simultaneously using durumis. durumis is a tool that simplifies social media profile link management and allows you to easily communicate messages emphasizing your brand's diversity, social responsibility, and profound engagement. Utilize durumis to capture their attention and effectively convey your brand's narrative.